Jumia, a leading pan-African e-commerce platform, has taken a bold step toward transforming customer engagement by partnering with MoEngage. This collaboration will enhance the personalized customer experience for Jumia’s diverse base, further reinforcing its status as a top digital retailer across the continent.
Upgrading Customer Engagement Strategies
Jumia is on a mission to improve customer experience by upgrading its engagement platform. The company seeks to gain a more comprehensive view of its customers, ensuring it reaches them at the right time. Its goal is to create a robust omnichannel strategy that strengthens brand, product, and value offerings. A key part of this upgrade is the development of unified 360-degree customer profiles, enabling Jumia to deliver personalized communication through various channels such as email, push notifications, and its mobile app.
MoEngage: The Perfect Partner for Jumia’s Growth
Fatma Hamdi, Jumia’s Group Director of Growth, emphasized the importance of choosing the right partner to support the brand’s rapid growth. She said, “We chose MoEngage because we needed a flexible partner to tackle the unique challenges of our fast-paced, technology-first brand.”
Through this partnership, Jumia is working to build a unified customer view that complies with data protection laws while strengthening customer relationships. By leveraging MoEngage’s platform, Jumia aims to achieve key business objectives, such as improving customer retention and increasing customer lifetime value. Hamdi is excited about the growth opportunities this collaboration presents as Jumia scales its engagement strategies.
Supporting Jumia’s Expansion and Customer-Centric Goals
Kunal Badiani, MoEngage’s Regional Vice President of Growth and Strategy, shared his enthusiasm about the partnership, stating, “I am delighted to explore the depths of this fruitful partnership with a brand like Jumia.” Badiani highlighted MoEngage’s proven success in helping global retail brands personalize engagement and build stronger customer relationships. He also praised MoEngage’s customer support, which aids brands like
The partnership between Jumia and MoEngage marks a milestone in the platform’s journey to refine customer engagement. With a focus on personalized, impactful experiences, this collaboration will play a crucial role in Jumia’s efforts to deepen its customer relationships and scale its business in an increasingly competitive market.
